GTA embraces modern technology in our design process and presentations, with state of the art photorealistic renders and innovation leading animated walk throughs. These are fabulous tools for conjuring up real life, special visuals for our clients.
However, our design process does not include these cutting edge representations, moreover, it is a series of scribbles, water colours, 3D volumetric analysis and a thorough contextual study into what is the essence of the location; what is the 'hook' that will evoke the unique character of the building to come.
From freehand doodles to photography, painting, abstract graphics and wireframe models, the design organically evolves. The power of the unique project 'concept' has to remain at the forefront, in order for the completed scheme to be undiluted and true to its germination.
